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About Coach David
One System. Five Roles. One Standard: Execution.
David Lipscomb is the author, coach, cyclist, sensei, and executive behind one throughline: systems outperform motivation, and disciplined practice outlasts hype—on the bike, in leadership, and under pressure.
Operating principle: write with intention, explain with clarity, equip for execution.
The Coach
David Lipscomb is a coach who prioritizes fundamentals, consistency, and real-world execution. Through CIS Training Systems™, he helps athletes train with intention and develop the capacity to perform when it matters most. He is known for taking complex performance concepts and translating them into practical actions athletes can repeat—until execution becomes reliable under fatigue.
His coaching philosophy begins with a premise: data is a mirror, not a verdict. Power, heart rate, cadence, and workload trends are not labels; they are feedback. The goal is not simply to “raise numbers,” but to build durable performance that holds up under stress. Athletes learn pacing discipline, effort control, and how to develop the endurance foundation that supports every other system.
His method emphasizes structured progression rather than randomness—because repeatability is what makes improvement predictable. He also emphasizes accountability over intensity for intensity’s sake—because consistent execution beats occasional hero days.
David’s coaching style is direct, standards-based, and supportive. Athletes understand what they are doing, why it matters, and how it connects to their goals. The deliverable is not merely a plan—it is a system and a standard of execution.
Signature
Coach with intention. Build clarity. Guide with consistency.
The Cyclist
David Lipscomb is a lifelong cyclist and a recognized Zwift pioneer—an early advocate of structured virtual training long before it became mainstream. He treated virtual platforms not as entertainment, but as a high-leverage training environment where execution could be sharpened through repeatable conditions, clear metrics, and controlled progression.
David was among the earliest performance coaches to publicly demonstrate Zwift and became known for translating emerging tools into real outcomes: better pacing discipline, better compliance, and better understanding of how endurance and power development actually work. He helped athletes bridge the gap between indoor structure and outdoor execution by making training measurable, repeatable, and purposeful.
In CIS Training Systems™, David also became an early adopter of AI-assisted coaching, using modern analysis to accelerate insight while keeping the core standard unchanged: the athlete must execute. Tools can improve clarity, but performance still comes from disciplined work applied consistently.
On the bike, David’s philosophy mirrors his leadership philosophy: pressure reveals habits. Fatigue exposes pacing errors, discipline gaps, emotional drift, and decision-making flaws. His coaching trains athletes to stay composed, hold rhythm, and execute fundamentals when discomfort rises.
Signature
Train with Purpose. Perform with Clarity. Lead under Load.
The Sensei
With more than 25 years in martial arts and a 1st Degree Black Belt in Cuong Nhu Oriental Martial Arts, David brings a dojo mindset to everything he teaches. The dojo is a standard: show up, practice fundamentals, accept correction, and improve through repetition. In David’s world, mastery is not a moment; it is a daily practice.
This martial arts foundation shapes how he coaches and leads. He teaches discipline over drama, structure before speed, and cadence before chaos—because rhythm and control are what keep performance stable when pressure rises.
For David, “sensei” is less a title and more a responsibility: to model composure, humility, and continuous improvement under pressure. He also brings a correction culture rooted in respect. Correction is not criticism; it is refinement. When people learn to welcome feedback and apply it, performance stops being emotional and starts being reliable.
Signature
Teach with intention. Correct with clarity. Model under pressure.
The Author
David Lipscomb is the author of The System 6x6 for Leaders™, a practical operating system for leaders who want to train, perform, and lead with more discipline and less chaos. The book is designed for the real world—where leadership requires composure under pressure, clarity in communication, and repeatable execution.
He is also the architect of the broader System 6x6™ book series, a body of work that moves readers from framework to real-world application:
- The System 6x6™: Framework — establishing the core training and leadership elements
- The System 6x6™: The Continuum — how growth is sustained, refined, and reinforced over time
- The System 6x6™: The Execution Model — turning structure into repeatable performance behaviors
- The System 6x6™: Mastery in Motion — bridging the gap between training and how you actually lead, decide, and perform when it counts
Across the book and the series, David’s aim is to demystify elite performance and make advanced training and leadership strategy accessible—without jargon, fluff, or theory for its own sake. He writes the way he coaches: clear, direct, and grounded in execution.
His work speaks to athletes who want sustainable results, leaders who want operational clarity, and teams that want a shared language for performance. The throughline is consistent: systems outperform motivation, and disciplined practice outlasts hype.
Signature
Write with intention. Explain with clarity. Equip for execution.
The Executive
David Lipscomb is the creator of The System™ 6x6, a performance framework built to help people develop repeatable execution in high-stakes environments. The System™ 6x6 fuses endurance sport physiology, martial arts discipline, Six Sigma thinking, and emotional intelligence into one integrated operating system for growth—on the bike, in the boardroom, and in life.
David is the Founder and CEO of Current Innovative Solutions™ (CIS), a boutique human resources and diversity management consulting practice founded in 2009 and parent company behind his performance and leadership brands, including CIS Training Systems™ and Lead6x6™ (Lead6x6.com).
For more than 30 years, he has coached athletes and executives to perform under pressure through a clear method: define the outcome, measure the reality, identify the limiter, prescribe the work, and execute with discipline. His approach is grounded in data, structured progression, and dojo-level accountability—so effort becomes outcomes, and progress becomes sustainable.
Across sport and leadership, David’s work is anchored in one belief: mastery isn’t an accident. It’s engineered.
Signature
Mastery isn’t an accident. It’s engineered.
Company
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